Refleksi Minggu 12

Salam
Kuliah hari ini adalah tentang Distribution of Multimedia Courseware.

Discussion Topics

• Technique and Methods for multimedia application distribution
• Marketing strategy

Distribution Technique & Methods

• squeezing large amount of files and data into small capacity storage is a waste of effort and resources
• Therefore, high capacity storage media, then are needed for multimedia courseware distribution. The available possibilities are:
• magneto-optical disks (CDROM/DVD/Bluray)
• Flash storage (pendrive)
• Networks (cloud storage)

  Marketing Strategy

• Understand the customer
• Analyze Market
• Analyze Competition
• Research Distribution
• Define Marketing Mix
• Financial Analysis
• Review & Revise

Social Media Marketing

• Multi way (brand <> customer, customer <> customer)
• Participating
• User generated

Traditional Marketing

• One way (brand to customer)
• Push and interrupt
• Brand generated